ERP and CRM systems use two different aspects deployed to  increase  profitability.  ERP  can  reduce your business  overheads and its implementation can minimize costs.  It ideally makes your  business processes more efficient by cutting down  of capital spent on those processes.  At the same time a CRM may be deployed  to  increase profits by producing greater sales volume.

On the most basic level, Salesfundaa CRM software handles your front-office activities, while Salesfundaa  ERP focuses on the back office process.

Even if the core functionalities are different these systems overlap in some areas  and can be completely integrated to put your business into  overdrive adding  technological experience and  lessening  the gap between production, sales and profits.

At Salesfundaa we point out the difference something  like  this

What is CRM?

CRM at its simplest is  software  for managing a company’s interactions with current and potential customers.  It is essentially used to organise, automate and synchronise sales, marketing and customer service.  Salesfundaa CRM software has developed to include all areas of the customer experience.   It is used to identify potential leads/prospects, nurturing them and guiding the  sales  team  through the sales process to close a deal. Once they have made customers it is ensuring that they maintain that relationship and encourage repeat business – either more frequent orders or of higher value.


What is ERP?

Where Salesfundaa CRM software manages the customer, a Salesfundaa  ERP software  is used to manage the business process.  It  vitally  is deployed for improving the efficiency and thus productivity of business processes.  It  allows  for the integration of data and sharing of standardised information throughout all departments. This enables business heads to anticipate opportunities and pitfalls in advance and plan by being a step ahead. To put it aptly  Salesfundaa  ERP provides a method for streamlining business processes across different departments in a business.


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Wednesday 18 April 2018