Marketing your small business and that too on a small budget can be tough. But in today’s age you don’t need expensive campaigns to attract people to your business. In fact, there are many cost-effective ways to promote your business and attract new customers.

Here are some tips to market your small business on a small budget.

Social Media:

Promoting your business on social media cannot be ignored in today’s digital age. People of all ages use social media. So, this is an excellent and cost-effective platform to market your small business. According to a survey, the number of people who use social media is 1.96 billion worldwide and is expected to reach 2.5 billion by the end of 2018.

All you got to do is to find out which social media platform will be best for your business. Then set up the account and post effective content regularly. Once you set your businesses social media profiles, encourage your family, friends and customers to like and share your pages. Offer customers and followers enticing offers and incentives and build more customers.



A blog is a very effective way to get discovered online and find new customers. Blog should feature relevant, interesting content like posting about upcoming events, current affair articles and how it will impact people. Once the blog is set up, its necessary to promote your blogs on your social media accounts.


Google My Business:

Setting your business on Google my business is free of cost. Any type of business can set their own account by signing up and by filling out business information like business name, address, description and contact information.

Once it’s set up, your business will appear on Google search results when someone uses a location based search like ‘software companies in Mumbai’ or ‘south Indian restaurants in Delhi’ etc. Users can also post comments and give ratings on your Google my business profile based on their experience.



Customer trusts online reviews before buying a product/service. According to a survey 90% of consumers read online reviews. The impact of online reviews on customer’s buying decision is huge. Customers are likely to spend more on your business if your review is excellent. Users says they trust a brand if the reviews are positive and refer their family and friends to buy a product/service. So, it is necessary to ask your satisfied customers for reviews on websites like twitter, facebook, Google my business etc. Never delete a negative feedback as it is important to respond to negative reviews proactively, promptly and professionally.


Partner with other Local Business:

It is important to partner with other business which compliments your business. For example if you have a cake selling shop and there is greeting card and flower selling shop close by, then you can refer customers to each other.

By partnering with other business you can build a customer base of others business and vice versa. So identify which business will compliment your business.


Online Ads:

Google adwords, facebook, twitter, instagram marketing are some of the platforms from where you can run online advertising.  You can set up ads on a specified budget and target customers based on their demographics, location etc.

It is one of the best methods to get your brand in to the minds of the people in quick time and that too in a small budget.


These inexpensive marketing strategies will help your small business to grow rapidly and in a small budget. But to get success you need to put in your time and effort as it’s not always about the money.


If you think we have missed on some points, do post it in the comment section.

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Thursday 18 January 2018