"What is CRM  Software?   How to Use Customer Relationship Management Software?" 

      CRM software systems are  used  to manage business contacts, employees, clients, contract wins and sales leads.

     One important aspect of the CRM software is  that they compile data from a range of different channels, including a company's website, telephone, email, live chat or  most recent -social media. Through the SalesFundaa  CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.

     Customer relationship management  is an application of technology  that is fundamental  aspect to devise strategies  to learn more about customers' needs and behaviours in order to develop stronger relationships with them.   It is more of  a business  philosophy added to  a technical solution to assist in dealing with customers effectively and efficiently.

      In short this simple devise can also serve different functions for its user.


Strategic CRM is focused upon the development of a customer-centric business culture.


 Operational  function of a CRM is made up of mainly  marketing, sales and service automation.  The main aim of a customer relationship management systems is to integrate and automate sales, marketing, and customer support.  It provides an insight into  client information, past sales, previous marketing efforts, and more.   Summarizing all of the relationships between the customer and the firm.


The  analytical function of a CRM software  is to analyze customer data collected through multiple sources, and present it so that business managers can make more informed decisions and base stragtegies on these decisions.


The third main function  of CRM software  is to incorporate external  agency info  such as suppliers, vendors, and distributors  and share customer information across organizations.   As  information  collected from technical support calls often  provide direction for marketing products and services to that particular customer for  the future.

Customer data platform

A customer data platform  is a computer system used by marketing departments that assembles data about individual people from various sources into one database, with which other software systems can interact.

      Customer relationship management  is a system devised for  running a successful business. The better the relationship, the easier it is to conduct business and generate revenue. Therefore using technology to improve CRM makes good business sense.  The better a business can manage the relationships it has with its customers the more successful it will become. Therefore IT systems that specifically automate  dealing with customers on a day-to-day basis are growing in popularity. 

     A CRM application is a better way to manage so that you can be more organized and do more with less.  An effective CRM application provides an organized, comprehensive view of a company's customers and prospects, and employees' interactions with them. Once considered a large-business priviledge ,  SalesFundaa CRM software packages  are now more cost effective and come with modules that can be customised to meet business processes for  small and mid-size businesses.

     There still exist myths that implementing a customer relationship management  solution might involve considerable time and expense. But  its potential benefits have a leverage over the myth.

     A major benefit is that impletmenting  SalesFundaa  CRM  provides an opportunity to nurture  relations  with your existing customers  which can lead to: 

  •  Enabling  the user to  anticipate needs based on historic trends  resulting in sure shot  sales through better timing
  • Identifying   specific customer requirements delivering the right product.
  • cross-selling of other products by highlighting and suggesting alternative options
  • identifying which of your customers are potential clients

This can lead to targeted  marketing of your products or services by focusing on:

  • effective target oriented  marketing communications aimed precisely  at customer needs
  • an opportunity for  development of new or improved products and services in order to win more business in the future

and the desired result would be

  • Reputation boost due to enhanced customer satisfaction and retention
  • Cost effective support and service to existing customers  thus  increasing your overall efficiency and reducing total cost of sales
  • Optimised profitability by focusing on the most potential  customers and  dealing with the non potential ones  in a more cost effective manner .    

Even with years of accumulated knowledge and changing technological trends  there's always room for improvement .   For many businesses customer relationship management (CRM) can be a large investment. Therefore it is vital to choose your supplier carefully. Making the wrong choice could be expensive and even jeopardise your business. Before  buying a CRM software , you might want to double check and consider the following points.

How long has the supplier been established?

  • What are the specific costs associated with the product, i.e. a one-off purchase price, an annual renewable license, a charge per user etc?
  • Does the supplier offer any form of evaluation software so that you can try before you buy?
  • How much is charged for technical support?
  • Does the supplier provide consultancy and, if so, at what rates?
  • Is the system scalable? If your customer base grows will the system expand to cope?
  • Can the supplier recommend any third-party developers that make use of their core CRM products?
  • Is there an active independent user group where experience and ideas can be freely exchanged?
  • How many businesses from your industry sector are using this CRM?
  • Does it offer training in the CRM solution and, if so, at what typical cost?

The Cloud based Revolution


          The most significant recent development in CRM systems has been the move to cloud computing has Freed  the user  from the need to install software on every  desktop, PC  and mobile device.  Organisations worldwide are discovering the benefits of moving data, software and services into a secure online environment.

         A cloud-based system doesn’t need special installation and there's no hardware to set up, keeping IT costs low and removing the headache of version control and update schedules.

         Generally, cloud-based CRM systems are priced on the number of users who access the system and the kinds of features you need. This can be very cost-effective  and is also extremely flexible – enabling you to scale up and add more people as your business grows.   Cloud based  platforms such as SalesFundaa  are flexible in terms of functionality   because you're not paying for any features that are not useful to you.

Ease of Cloud based Computing

  • Faster deployment
  • Automatic software updates
  • Cost-effectiveness and scalability
  • The ability to work from anywhere, on any device
  • Increased collaboration

Call SalesFundaa CRM for all your software solutions on - 9235 35 35 35.  You can request for  free consultation and demo or leave your comments on the comment box below.

Wednesday 07 March 2018